There’s a metric that LinkedIn quietly encourages you to care about that is almost entirely useless. Likes. Not because engagement doesn’t matter — it does — but because a post that gets a lot of likes and a post that builds your authority and attracts the right people are often completely different posts. And if you’re optimising for one, you’re…
Are you going wrong with your personal brand on LinkedIn? Most LinkedIn profiles are not crafted for the right audience. They’re written for a hiring manager. A CV in disguise — a chronological list of roles, responsibilities, and achievements that answers the question: what have you done? But if you’re trying to build influence, attract the right opportunities, or position…
There is a pattern that plays out in almost every team I work with, across industries, experience levels, and whether people are in the office or working remotely. Someone needs a decision. Something is stuck. There’s a question that, if answered, would unlock the next three things on their list. And they send an email. Then they wait. And while…
AI is everywhere in marketing and comms right now. Most teams are using it to write copy faster, generate briefs, repurpose content, and cut down the time it takes to do the work. That’s useful. But it’s not the highest-value use of AI for your career. The most significant advantage AI gives early-career marketing professionals isn’t speed. It’s the ability…
The average senior stakeholder receives over 150 emails a day. Most get skimmed in under five seconds. If your email doesn’t immediately signal relevance and confidence, it gets ignored — or flagged for ‘later’, which usually means never. The problem isn’t that you’re writing bad emails. The problem is that most of us were never taught to write professionally at…
There’s a conversation that happens in a lot of marketing careers, usually somewhere around the three-to-five year mark. You’re doing good work. Solid work, actually. Your campaigns perform. Your manager says positive things in your reviews. You’re reliable, you’re capable, and you’ve quietly watched people around you get promoted who — if you’re honest — seem to be doing less.…